Your Week, Built For You

Simple rhythm. Real coaching. Sustainable progress. Foundation is your fully personalized weekly plan — built around your life, your recovery, and your long-term goals.

Foundation vs ECHO — The Quick Difference

Foundation gives you a coach-built weekly plan with steady, durable progression. ECHO adds stress-logic load targeting, weekly stress ranges, and race-timed precision for athletes needing peak-performance timing.

What Is Foundation Coaching?

Foundation is 1-1 personal coaching where your week is built for you, every week. Your coach designs and adjusts your daily plan around your schedule, recovery, and goals — no heavy testing required, no guessing what to do next.

The focus is on durable fitness and standard progression — the classic, proven build of training and racing that keeps you healthy, consistent, and improving.

Who Is Foundation For?

• Busy athletes who want decisions offloaded to a trusted coach
• Athletes prioritizing consistency, durability, and steady progress
• Newer endurance athletes who want structure without being overwhelmed by data
• Experienced athletes who want a clear weekly rhythm and long-term progression

How Foundation Coaching Works

Standard Progression of Training & Racing

Foundation follows a block periodization model — standard, time-tested progression that builds fitness in focused phases while respecting how long the body can adapt to a given stimulus.

Day-to-Day: What Your Coach Actually Does

• Builds and updates your weekly plan around your schedule and recovery
• Refines volume, intensity, and session placement for steady progress
• Makes quick mid-week tweaks when life changes
• HR zone mapping, and/or Power 
• Plans taper, pacing rehearsal, logistics for race day
• Provides post-race review and long-term guidance
• Communicates via Email / TrainingPeaks / Text / Call

What You Get

• Fully personalized daily plan, adjusted weekly
• Clear weekly focus for building durable fitness
• Integrated strength, mobility, and fueling guidance
• A long-term roadmap supporting multiple races

The Foundation Advantage

Foundation gives you the standard, proven path: smart block progression, healthy CTL growth, and a simple weekly rhythm handled entirely by your coach.

Your Finish Line. Our Mission.

Durable fitness. Confident racing. One week at a time.